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Welcome to Firm - Web Design London  
Welcome to Firm - Web Design London
Welcome to Firm - Web Design London  
 





An important tool in our business toolkit is Search Engine Optimisation - or "SEO". Search engine optimisation involves a range of techniques which are designed to improve your web site's ranking on one or a number of search engines - such as Yahoo, Google, and Lycos. Search engine optimisation is a very powerful process because it enables you to reach potential customers when they are at their most receptive. Visitors directed from search engines to your website are in action mode, and subsequently sales conversion rates are much higher.

The benefit to your customers is that search engines are an extremely convenient way of sourcing products and services. In the UK alone, major search engines received 15.5m unique visitors per month during 2003*.

Firm offers a range of SEO services:

  • SEO in conjunction with our web design services
  • SEO on an existing web site (if applicable)
  • SEO consultancy as part of your in-house or ongoing web site development

SEO is unlike any other form of advertising or promotion. On a local level, you can target the customers that are looking for your products and services with great accuracy. On a national or global scale, you can reach more customers than any newspaper or television advertisement could ever hope to. Given the effectiveness of SEO - alongside comparable products in press or media - the costs involved are substantially less, and the returns can be substantially higher.

Remember that SEO is only part of the overall strategy for success. Large volumes of site visitors are irrelevant if your site is poor, does not communicate the right message, or lacks sufficient value.




For more detailed information about SEO, please read our article on the Search Engine Optimisation process.

If you have been contacted by companies offering low-cost SEO services please read this article.

If you have further questions regarding Search Engine Optimisation, and the benefits it can offer your business, please contact us.

*Source: Nielsen Netratings

 
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