Web Design London || F I R M || Case Study #2

Web design London, London based web site designer, marketing company London, graphic design for London business, london marketing company, corporate branding uk, web design based in london, marketing and web design in london, web site designer for business in london, london based print marketing and web site design Firm is a web design company based in London producing effective web sites for business. Web site design, marketing consultancy, search engine listing, traffic to web site, london based web designer, printing, hosting services, web designer london, london web design London Web Site Design | web design london | london web site design uk | web site designer in London | Web Site Design Agency London | Web Site Design Company London | Search Engine Optimisation and London Based Web Designer | Free London Web Design Consultation | London Based Web Designer We are an accredited london web design company. We have worked for many london based companies providing them with a range of services from search engine optimisation through to designing their stationery. We have spent a long time working on our company structure to ensure that we are able to not only provide an excellent quality service at a cost small to medium businesses can afford, but have an approach that SME's feel comfortable with. Our aim is to create a relationship with our clients. Should you require a higher level web site design, one that allows your web site to be updated on a regular basis, we have developed a backend solution for your website. This bespoke development allows you greater control and room for expansion. Firm can also put your website on the search engines, allowing your potential customers to find you and in turn creating more business for you. Our clients who have opted for search engine optimization have had to move premises and employ more staff because of the way their business has grown. For search engine optimization and more information on how Firm design can help you with you London web design, contact Firm today. Web site designer london marketing consultancy, search engine listing, stationery and logo design for business, london web site design, graphic design consultancy, search engine optimisation and google entry London based web designer, London web design London web design Firm Design provides search engine optimisation to enable you to get a high ranking of your site on search engines. We also provide a wide range of services including graphic design, web site design, marketing consultancy, branding, infrastructure advice, competitive hosting, training and development -contact us for the perfect solution.. web site designer london, london web design, london based web design, south london web design, Web design london, web site design london, graphic design london north london web design, marketing company london, web design london, web site design london, london web design

Client

Albany Residential Lettings

URL

http://www.albanylettings.co.uk

Company Location

London

Example of

Corporate Identity / Web Design

ALBANY RESIDENTIAL LETTINGS

The property management industry in London is extremely competitive. In an environment of almost infinite competition, Albany Residential caters to customers who are concerned about quality and great service.

Albany had been particularly careful to not overextend their capabilities by taking on too much work too quickly, and compromising their quality service. However, as needs must, the company needed to expand at a controlled rate. With numerous satisfied customers, repeat business and referrals, maintaining the existing scale was likely to become problematic in the long term.

CHALLENGE

With the volume of competition in the property management marketplace, the challenge was to effectively communicate Albany 's genuine quality commitment, where every competing company stated a similar quality commitment and generally didn't deliver. "Quality" was a term apparently wearing fairly thin.

Expansion is good news - if it is managed correctly. Expanding into inappropriate markets in conflict with your underlying principles can be disastrous. With the myriad of quality messages and evidence in favour of the company, none were being utilised. Our original remit was to create a striking new corporate identity which communicated the company's quality commitment, and which steered the company back on market track.

In addition to the brand visuals, the existing website was lacklustre and did not communicate the correct message to potential customers. Difficult to use, and graphically nondescript, it was communicating a wrong message. Subsequently, the wrong market was being targeted, inhibiting growth in the right direction.

SOLUTION

A brief consultancy identified the need to communicate the correct message in an effective way, to the correct market demographic
Thought was given to competition in the marketplace, their visual identities, and how we might produce a visual brand which "stood out from the crowd"
The brand had to be visually noticeable on "For Sale" boards in the target area
A clean, professional website was created, offering the right signals and messages

CLIENT COMMENTS

"We met up with Firm about two years ago, at a time when we were at the point of re-branding our business. We already had an "adequate" website but needed something much more than this. We were conscious that we wanted to be perceived as setting ourselves apart from the usual operators in the residential lettings sector. We knew that we had a superior service from the feed back from our clients and having been a user of letting agents ourselves in the past we knew that we were offering a quality service. This was the message that we needed to convey.

Although the initial terms of reference with Firm extended simply to a new website we soon realised with input from Firm that a more "root and branch" approach would be of greater benefit. After consideration we commissioned Firm to come up with a new Logo, new website, a full suite of business stationary and our agency boards.

As a result our visual presentation hung together as a single consistent unit for the first time. The increase in business was tangible within a short period of time and the positive impetus that this created carried over in to relocating our business, hiring additional staff and a marked increase in the volume of work.

We have maintained close touch with Firm and the level of ongoing support and advice has been productive, insightful and objective. The whole experience of dealing with Firm has been invaluable."


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